ADMARES Releases Documentary Showcasing the Journey Behind Its Smart Factory Technology

ADMARES has released a new documentary highlighting the development of its industrialized housing manufacturing platform and the technology partnerships behind its Smart Factory concept.

The documentary follows the company’s journey from its origins in modular shipbuilding to the creation of a fully digitalized, industrialized, and productized approach to housing production. It provides an inside look at how ADMARES has worked together with world leading technology partners to develop a manufacturing platform that enables homes to be produced in automated factories rather than built on traditional construction sites.

Through interviews with leaders from ADMARES and its partner ecosystem, the documentary explores how robotics, digital twins, Industrial AI, and advanced manufacturing are combined to transform the way housing is produced. Featured interviews include:

• Craig McDonnell, Business Line Director Industries, ABB Robotics
• Dirk Keller, Managing Director, EDAG
• Matthias Medler, Vice President Planning Smart Factory, EDAG
• Federico Magno, Group CEO, MHP – A Porsche Company
• Maximilian Sander, Head of Transformation Advisory, MHP – A Porsche Company
• Timo Kistner, EMEA Industry Lead for Manufacturing and Industrial, NVIDIA
• Eberhard Weiblen, Chairman of the Executive Board, Porsche Consulting
• Chad Shaffer, Director, Digital Enterprise, Siemens
• Mikael Hedberg, CEO and Founder, ADMARES
• Riku Kemppainen, Vice President Technology and R&D, ADMARES

The documentary also demonstrates how the Smart Factory is designed and validated digitally before construction begins. From factory layout and production logistics to connected Smart Homes, it illustrates how advanced engineering and digital technologies improve quality, productivity, and operational reliability throughout the entire manufacturing lifecycle.

Beyond the technology, the documentary highlights ADMARES’ broader mission to make high quality housing more attainable. By replacing traditional construction with factory based manufacturing, the company enables predictable production, consistent quality, and significantly reduced dependence on skilled construction labor.

The documentary is now available on the ADMARES YouTube channel and offers a comprehensive overview of the technology, partnerships, and vision that are shaping the future of industrialized housing.

Watch the documentary and discover how ADMARES is manufacturing the future of housing.

ADMARES – Quality Housing Efficiently

More information:

Joni Rantasalo
Vice President Marketing & PR
joni.rantasalo@admares.com

The documentary was produced by Homesick, who were responsible for planning, filming, and post production in close collaboration with the ADMARES team and its global technology partners.

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